About NNB

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News of the North Bay is the only professional video news platform based right here in Sonoma County. We are committed to the community in which we live. 

Our coverage is hyper-local, and community-based.

As the North Bay’s premier live and video news platform, we feature exclusive on-the-scene live reporting as well as issue, event and people-oriented news stories of our region that can’t be found anywhere else.  

Tens of thousands of Sonoma County viewers have come to rely on News of the North Bay for accurate, timely and responsible local reporting on live events and local issues.  Our monthly reach is well over 300 thousand viewers in the North Bay and growing.

Local Perspectives, Big Market Skills

We live here, and our point of view and coverage is hyper local. We’re familiar with the issues, the stories, the people and the places of interest to North Bay viewers.   

But we also have decades of experience reporting in major television markets, including San Francisco and Los Angeles.  That background gives us the ability to tell the stories of our region in engaging, visual, and thought-provoking ways.


Karl Van Amburg
brings a wealth of broadcast news experience to News of the North Bay, including over 20 years anchoring and reporting for NBC and ABC affiliates in major TV markets including San Francisco, Los Angeles, and Spokane.  Most recently Karl was North Bay bureau chief for KRON-TV/Bay TV, and produced corporate videos and commercials for his company, Sonoma Productions. Karl has produced, shot and reported from locations around the globe, including China, Japan, Germany, Australia, New Zealand, Costa Rica, Alaska, and Hawaii.

Besides his news background, Karl is a Phi Beta Kappa graduate of UC Berkeley with a degree in Atmospheric Sciences, and loves to produce graphic-filled weather reports for NNB. You can contact Karl at karl@newsofthenorthbay.com

Michon Sardella is a natural storyteller, having worked in graphic design, interior design, video production and marketing in the San Francisco Bay Area and the Pacific Northwest.  Most recently Michon has owned her own North Bay interior design business.

A talented photographer and interviewer, Michon holds a degree in Broadcast Journalism from the University of Idaho.  Michon’s unique talents put people at ease, and help News of the North Bay draw out the stories of Sonoma County’s news makers, personalities, and business leaders.

You can contact Michon at michon@newsofthenorthbay.com