About NNB

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News of the North Bay is a team of professional video news reporters based right here in Sonoma County. Our coverage is hyper-local, and community-based.

We live in the North Bay where you do, and don’t just visit to cover breaking news.  As the North Bay’s premier visual news platform, we feature live reporting as well as issue, event and people-oriented news stories of our region that can’t be found anywhere else.

“We were excited to launch News of the North Bay in February 2018 as the only video news platform devoted solely to the people, places and issues of the North Bay Area and Sonoma County.  Since that time we’ve had a great response from people we’ve covered, and from thousands of viewers, who say our visual news service is greatly appreciated, and necessary for our region.” 

Local Perspectives, Big Market Skills

Our point of view and coverage is intensely local. We’re familiar with the issues, the stories, the people and the places of interest to North Bay viewers.   We’ve reported in major television markets, including San Francisco and Los Angeles.  That experience gives us the ability to tell the stories of our region in engaging, visual, and thought-provoking ways.


Karl Van Amburg
brings a wealth of broadcast news experience to News of the North Bay, including over 20 years anchoring and reporting for NBC and ABC affiliates in major TV markets including San Francisco, Los Angeles, and Spokane.  Most recently Karl was North Bay bureau chief for KRON-TV/Bay TV, and produced corporate videos and commercials for his company, Sonoma Productions. Karl has produced, shot and reported from locations around the globe, including China, Japan, Germany, Australia, New Zealand, Costa Rica, Alaska, and Hawaii.
Besides his news background, Karl is a Phi Beta Kappa graduate of UC Berkeley with a degree in Atmospheric Sciences, and loves to produce graphic-filled weather reports for NNB. You can contact Karl at karl@newsofthenorthbay.com

Michon Sardella is a natural storyteller, having worked in graphic design, interior design, video production and marketing in the San Francisco Bay Area and the Pacific Northwest.  Most recently Michon has owned her own North Bay interior design business.

A talented sound sylist and interviewer, Michon holds a degree in Broadcast Journalism from the University of Idaho.  Michon’s unique talents put people at ease, and help News of the North Bay draw out the stories of Sonoma County’s news makers, personalities, and business leaders.

You can contact Michon at michon@newsofthenorthbay.com